India Energy Drinks Market: Predicted Rapid Growth with Trends, Competition, and Opportunity Analysis
India energy drinks market is expected to witness a healthy growth during the forecast period owing to the growing adoption of energy drinks as functional drinks by consumers. The increasing benefits associated with the various ingredients present such as caffeine, vitamins, ginseng etc. in energy drinks is making consumers opt for them instead of carbonated drinks. Moreover, the growing popularity of energy drinks among college-going teenagers as well as the younger population due to the influence of the west is anticipated to drive the growth of the market in the coming years. Further, product innovations by manufacturers such as a variety of flavors, fortification with minerals etc. is anticipated to fuel the growth of the India energy drink market in the next five years. Additionally, factors such as high disposable incomes and hectic lifestyles have made energy drinks a convenient source of nutrients for consumers. It provides instant energy and helps in reducing stress. The growi