India Soap Market 2016-2026: Future, Growth & Opportunities | TechSci Research
Rising focus on maintaining proper hygiene coupled with expanding middle class to drive the growth of India soap market According to TechSci Research report , “ India Soap Market - By Form, By Distribution Channel, By Application, By Region, Competition, Forecast & Opportunities, FY2016 -FY2026F” , India soap market is forecast to grow from $ 2.9 billion in FY2020 to $ 4.4 billion by FY2026 on account of rising focus on maintaining proper hygiene and expanding middle class population in the country. Another major factor is the outbreak of coronavirus (COVID-19) pandemic, which is resulting in people increasing their hand washing frequency and government bodies encouraging hygiene initiatives. Also, various government initiatives, like Swachh Bharat Mission, to promote health and hygiene, have had a positive influence on the country’s soap market. Furthermore, introduction of high quality and specialty soaps are leading to an increased interest among consumers, which is boostin...