Consumer Goods and Retail Report Blog

Saudi Arabia biscuit market is expected to grow at an impressive rate during the forecast period. The Saudi Arabia biscuit market is driven by the changing consumer preference towards ready to eat and healthy snacking is expected to foster the market growth through 2027. Additionally, increasing use of biscuits as a potential gifting option on account of availability in different attractive packaging especially during festivals and special occasions is further expected to propel the market growth over the next few years. Furthermore, the sudden outbreak of pandemic COVID-19 and nationwide lockdown has significantly increased the demand for convenience, healthy food items with longer shelf life thereby fueling the market growth. However, heavy market competition can hamper the market growth during the forecast period. Besides, excessive consumption of sweet biscuits has increased the prevalence of obesity especially, among the teenagers and working population in the country. The Saudi A