UAE Lingerie Market to Surpass $ 650 Million by 2024
Rising working women population, increasing number of premium brands and surging internet penetration are few major factors that are driving UAE lingerie market According to TechSci Research report, “ UAE Lingerie Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2024” , UAE lingerie market is projected to cross $ 650 million by 2024 on account of expanding working women population, rising per capita income, changing customer preference from mass to premium products, increasing number of online retail stores and rising brand awareness. Moreover, in UAE, large organized retail stores offers various brands and a variety of lingerie including bras, knickers & panties, lounge wear , etc., hence providing more options to consumers. With rising trend among consumer towards focusing on style and comfort over the pricing of product, UAE also attracts a large number of tourists, which is also boosting demand for lingerie in t