Consumer Goods and Retail Report Blog

I ncreasing availability of traditional sweets in modern trade along with longer shelf life and easy availability of soan papdi to propel India soan papdi market through 2023 According to TechSci Research report, “ India Soan Papdi Market  By Segment, By Type, By Distribution Channel, By State, Competition Forecast & Opportunities, 2023 ”, India soan papdi market is projected to grow at a CAGR of around 12% during 2018 - 2023, on account of  expanding distribution network,  increasing number of modern retail chains and aggressive marketing strategies by major soan papdi manufacturers. Moreover, emergence of different flavors of soan papdi along with its longer shelf life and easy availability is further fueling demand for soan papdi across India.  Moreover, Millennial and Z generation accounts for a major share in India’s population. Majority of individuals are health conscious and keep a check on what they are consuming. Packaged sweets are considered more hygienic as compared to