Impulse Ice Cream Category to Dominate India Ice Cream Market until 2023
Rising purchasing power, growing middle class household base, changing consumer taste and preferences, and growing demand for premium ice creams to drive ice cream market in India through 2023 According to TechSci Research report, “ India Ice Cream Market By Category, By Product Type, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023 ”, India ice cream market is forecast to cross $ 1.25 billion by 2023, on account of increasing number of modern ice cream retail formats and brands. Continuing changes being witnessed in the consumption pattern of ice creams, increasing demand for new ice cream flavors, growing number of cold storage facilities and increasing purchasing power are some of the major market drivers. Moreover, India is the largest producer of milk, with annual production of more than one-fifth of the global milk production. This offers huge opportunities to players operating in India ice cream market, ensuring access to ample amount of the main raw