Personal Gifting Segment to Lead India Gifting Market through 2025
Increase in disposable income, rising influence of western culture, extensive exposure of digital media, and easy accessibility of international brands to drive India gifting market According to a recently released TechSci Research report, “ India Gifting Market By Purpose (Corporate Gifting & Personal Gifting), By Distribution Channel (Offline and Online), By Region, Competition, Forecast & Opportunities, 2025 ”, gifting market in India is projected to surpass $ 159 million by 2025 on account of rising disposable income levels and increasing influence of western culture across the country. Due to increase in internet and smartphone penetration, online sales channel of the country’s gifting market is growing. Consequently, the share of offline segment is expected to decline due to surging online sales as more and more people are going digital and leading market players like Archies, Mini So, Ferns & Petals, etc., are also strengthening their online interfaces to offer a s